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So far venture2 has created 68 blog entries.

Edison Awards – 2016 Collective Disruption Awards Category Winners

As a premier sponsor of the Edison Awards, Venture2 has been especially proud to sponsor the Collective Disruption category of the Edison Awards. The award is presented to a group of organizations that together have "undertaken the challenge of working collaboratively with partners to create transformative innovation and market disrupting new solutions." Gold – Cisco Read more ›

March 31st, 2016|RECENT PRESS|

MaRS Verge Conference – Innovation Leaders Presentation & Workshop

Michael Docherty, presented on March 1, 2016 with other corporate leaders to share ideas on how large established companies can learn to innovate better and faster to survive and thrive in today’s era of disruption.

March 11th, 2016|SPEAKING & EVENTS|

How do you define business models for a market that doesn’t yet exist?

Challenge: GSK had developed the first FDA-approved disposable respiratory mask that protects the wearer from airborne influenza, including H1N1 virus. Venture2 was asked to explore broader consumer market opportunities beyond the ‘pandemic preparedness’ market already being pursued. Solution: Venture2 led a senior-level GSK team through an accelerated ‘New Venture Jumpstart’ process and explored more than Read more ›

March 3rd, 2016|CASE STUDIES|

Where is the right ‘beachhead’ market for a new technology opportunity?

Challenge A seed-stage technology seed fund had invested in a promising technology for digital force measurement. But they lacked the strategy and business skills to commercialize it, and asked Venture2 for help. The technology had potential applications in a variety of markets. Where to begin? Solution Venture2 led a comprehensive market assessment and user-centered study. Read more ›

March 3rd, 2016|CASE STUDIES|

Can you redefine a commodity category to create a new platform for growth?

Challenge DESA wanted to reinvent the commodity patio heater category. “Mushroom heaters” were the norm and price competition fierce. DESA came to Venture2 for turnkey support in developing a line of transformational products for backyard heating comfort. Solution Venture2 conducted observational research for new insights. Consumers wanted heat delivered at body level and in new Read more ›

March 3rd, 2016|CASE STUDIES|

What’s the best way to pursue a big idea outside of your core and minimize risk?

Challenge A leading CPG company had identified an opportunity to strengthen their connection to consumers by providing an innovative digital platform to complement their existing business model. They knew that this opportunity required competencies outside of their core, yet understood the benefits this platform could provide to their core brands. Solution Venture2 developed several unique Read more ›

March 3rd, 2016|CASE STUDIES|

How do you connect and collaborate with complementary players in the market?

Challenge A leading CPG company with numerous household brands was searching for strategic growth opportunities related to the kitchen. Venture2 was asked to identify complementary players and to facilitate collaborative opportunities. Solution Venture2 mapped and screened complementary categories and players leading to the identification and recruitment of executives from six into the collaborative program. We Read more ›

March 3rd, 2016|CASE STUDIES|

How can you find new partners and technologies when you’re in a hurry?

Challenge Procter & Gamble was looking for new partners and innovative enabling technologies for one of their key household product categories. Traditional approaches had not surfaced solutions to their needs. Solution Venture2 applied our Innovation Speed-dating(sm) process. We conducted a global technology scouting effort using our unique methodology, assessing over 100 technologies. Select P&G value Read more ›

March 3rd, 2016|CASE STUDIES|

Can peer companies co-create the future of brand-building on mobile?

Challenge A consortium of leading consumer brands came together in search of new cross-company approaches to deliver consumer utility on mobile devices. A new venture, ThirdScreen Marketplace was created to launch and manage this mobile-focused collaborative network. Solution Working with leading brand companies, we conducted a large-scale consumer immersion process. We then leveraged proprietary open innovation Read more ›

March 3rd, 2016|CASE STUDIES|

Where are your best collaboration opportunities with suppliers and partners?

Challenge GlaxoSmithKline was looking to establish an ecosystem of partners for growth in a specific healthcare segment. Venture2 was asked to lead an accelerated collaboration effort with a leading university. Solution We mapped needs and capabilities in key areas for both GSK and its university partner. We helped them prioritize the most promising areas, then Read more ›

March 3rd, 2016|CASE STUDIES|