Procter & Gamble was looking for new partners and innovative enabling technologies for one of their key household product categories. Traditional approaches had not surfaced solutions to their needs.
Venture2 applied our Innovation Speed-dating(sm) process. We conducted a global technology scouting effort using our unique methodology, assessing over 100 technologies. Select P&G value chain partners were also invited to participate alongside the P&G team.
We recruited the top 7 technology providers to attend a ‘matchmaking event’ on site at P&G. Results: 5 of 7 were deemed ‘high interest’ and 2 were ultimately pursued for development on its way to this brand being a $1 billion brand.
The Procter & Gamble Company