Venture2 specializes in helping companies reinvigorate core businesses and create whole new sources of growth. Successfully managing this paradox requires a clear innovation strategy and a portfolio management discipline that carefully balances investment across the innovation portfolio.

Dual Growth Strategies



Innovation Strategy

Innovation strategy defines how your innovation engine will contribute to the achievement of business objectives. It translates high-level business objectives into specific goals, direction and metrics for innovation. It identifies “where to play” and “how to win” with innovation, and just as importantly, defines “where not to play.”

Venture2 works with company leaders to develop and drive alignment on each component of innovation strategy, including:

  • Growth goals
  • Investment allocation
  • Internal vs. external needs
  • Risk profile
  • R&D spend across core, platform, and new business creation
  • Resource allocation and execution capability needs
  • Portfolio objectives and priorities to operationalize the innovation strategy


Portfolio Management

Portfolio management involves the capabilities required to plan, balance, align, and optimize new product development portfolios. The discipline provides insight, analytics, and visibility to improve innovation investment decisions.

Venture2 helps companies lay the groundwork for dynamic portfolio management providing leadership with the organizational design, processes, data, and tools to:

  • Improve decision making for selecting the most profitable projects
  • Optimize resource and pipeline loading for priority projects
  • Run “what if” scenarios to optimize investment within and across product lines
  • Establish clear project priorities based on agreed-upon evaluation criteria
  • Ensure appropriate balance of projects by type and risk
  • Tie project data roll ups to annual budget planning
  • Generate portfolio views and analytics more efficiently eliminating manual data collection


Venture2’s strategy and portfolio management services include:

  • Facilitating innovation strategy development and refinement
  • Designing, implementing, and building portfolio management capability
  • Installing governance mechanisms for investment decision-making and portfolio management
  • Defining a methodology for product strategy development and product roadmapping
  • Selecting and implementing tools that enable portfolio management, resource management, product line planning, and investment decision making

Innovation strategy and portfolio management

Leverage the power of “AND” by creating dual-growth strategies and portfolio management discipline.

Core business innovation

Accelerate the core business through disciplined execution of new product development.

Transformative new business creation

Build the capability for new sources of growth as part of an interdependent innovation system.

Innovation ecosystem engagement

Learn how to leverage external innovation and startups to fuel core innovation and co-create transformative businesses.
“Venture2 has been a true partner. You have helped us beyond what I could have imagined… I can’t thank you enough.”
Randy Schickert, President DESA Indoor/Outdoor Products
“You made a huge impact. Your astute but firm guidance on the project took this team to new directions and provided a real platform for us to drive growth and rigor. Thank you for the terrific work.”
John Clarke, Chairman Futura Medical
“I worked with Venture2 on the implementation of an innovation capability building initiative and found their operational insight, deep understanding of key processes & methodologies, and organizational change management skills to be critical factors for the successful deployment of world class product development capabilities that have produced tangible and sustainable results for my company.”
Director, R&D Renewable Energy Industry
“Venture2 brings a unique ability. They have the operational backgrounds to bring a business to life.”
Larry Wesson, CEO Medport LLC
“GSK has worked closely with Venture2 on a variety of initiatives across our businesses. Their extensive experience in Open Innovation and their focus on delivering real results have been tremendously helpful to us in achieving a leadership position in delivering new innovations.”
Stanley J. Lech, VP Global Innovation GSK Consumer Healthcare